You’ve heard of Baby Boomers, Gen X & Y, and Millennials. Now, a new generation is coming of age: Generation Z. Marketing across generations has become quite the topic for businesses that need to retain existing clients and find new ones.   This latest group of young adults to enter the marketplace was born in […]

Personalized printing remains one of the greatest advancements in direct mail marketing. Often referred to as variable data printing, personalized printing allows you to send out a mass mailing, but tailor it specifically to each recipient.   What’s In a Name?   Why does it matter whether your postcard is addressed to “Susie Randolph” or […]

As a new generation moves upward in the workforce, what was old can suddenly become new. For the past decade, most companies jumped on the ‘new and better’ method of digital marketing. Direct mail lost momentum, often perceived as a more expensive and less effective means of communication. However, this new generation of marketers has […]

Each September, Target Marketing publishes a list of the top Direct Mail users. In the past couple of years, we have started to see a growing number of the larger banks moving back to direct mail. Why would the banking industry use direct mail? They have access to any number of marketing channels and the […]