SHARE THISPersonalized printing remains one of the greatest advancements in direct mail marketing. Often referred to as variable data printing, personalized printing allows you to send out a mass mailing, but tailor it specifically to each recipient.   What’s In a Name?   Why does it matter whether your postcard is addressed to “Susie Randolph” […]

SHARE THISCompanies have used direct mail for years because it works. According to the most recent DMA Response Rate Report, direct mail response rates for 2016 were at an all time high. Couple that with the fact that direct mail continues to have a higher ROI than email, and you have to wonder why you […]

SHARE THIS As a new generation moves upward in the workforce, what was old can suddenly become new. For the past decade, most companies jumped on the ‘new and better’ method of digital marketing. Direct mail lost momentum, often perceived as a more expensive and less effective means of communication. However, this new generation of […]