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How to Save on Direct Mail Postage Costs

January 18, 2018 by Larry Chason Leave a Comment

SHARE THISMany industries use direct mail because they’ve learned that it’s one of the most effective ways to reach customers and the ROI on direct mail is greater than other channels. In fact, even Google uses direct mail. That’s right. One of the largest online advertisers uses direct mail. Even though the ROI on direct […]

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Why the Banking Industry Uses Direct Mail

January 2, 2018 by Larry Chason Leave a Comment

SHARE THISEach September, Target Marketing publishes a list of the top Direct Mail users. In the past couple of years, we have started to see a growing number of the larger banks moving back to direct mail. Why would the banking industry use direct mail? They have access to any number of marketing channels and […]

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Google and Direct Mail Marketing

January 2, 2018 by Larry Chason Leave a Comment

SHARE THISHere is something that may shock you, but it’s true. Google uses direct mail. Yes! The largest internet marketing platform uses direct mail marketing to reach new clients. How does that work? When a website signs up for Google Analytics, a Google Business Listing, or opens an AdWord account, they become a […]

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5 Types of Direct Mail and How They Work

November 27, 2017 by Larry Chason Leave a Comment

SHARE THISIf you Google ‘direct mail packaging ideas,’ you will receive over 4 million results. That is because direct mail is only limited by your imagination. Not only can you tailor your message using variable data printing but you can print on pretty much anything. We have grouped the most common types of direct mail […]

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Direct Mail Statistics Show Direct Mail Works

November 15, 2017 by Larry Chason Leave a Comment

SHARE THISThe newest direct mail statistics are in. More marketers are adding direct mail to their array of integrated marketing tactics because the engagement is growing as mail clutter declines. Personalization and relevance are the keys. Direct mail costs are higher than email, but the ROI remains strong as long as your direct mail campaign goes […]

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QR Codes Make a Comeback – Using QR Codes and Direct Mail

October 25, 2017 by Larry Chason Leave a Comment

SHARE THISThe best way to bring in new clients involves an integrated approach. Often, you need to touch a prospect as many as five times before they become a client to commit. Merging online marketing with direct mail allows you to communicate with your lead across several channels. A perfect example of the marriage between […]

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HIPPA Compliance And The Direct Mail Industry

October 16, 2017 by Larry Chason Leave a Comment

SHARE THISWhat does it mean to be HIPAA Compliant and how does it affect the Direct Mail Industry? The Health Insurance Portability and Accountability Act (HIPPA) sets privacy guidelines for individuals and their health information. While HIPAA only applies to the medical and dental industries, it has also affected other sectors that deal with […]

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Marketing Communication from Government Agencies

September 24, 2017 by Larry Chason Leave a Comment

SHARE THIS We put a lot of focus on B2B, B2C, and even B2G marketing communication. All manner of material has been written to tell you how to reach consumer markets. But, how does your marketing strategy change when you aren’t selling a product? What type of marketing communication works best when a government agency […]

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How Personalized Printing Changed Direct Mail

September 11, 2017 by Larry Chason Leave a Comment

SHARE THISPersonalized printing remains one of the greatest advancements in direct mail marketing. Often referred to as variable data printing, personalized printing allows you to send out a mass mailing, but tailor it specifically to each recipient. What’s In a Name? Why does it matter whether your postcard is addressed to “Susie Randolph” […]

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Nonprofit Fundraising Using Direct Mail

August 24, 2017 by Julian Aston Leave a Comment

SHARE THISNonprofit fundraising using direct mail requires that you have an up-to-date database of recipients and a compelling message. If you don’t, then the cost of printing and postage can eat away at your donated funds. However, if you carefully target your prospects and present your message in the right way, then the return on […]

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