Blog - Mail Manager - Data Driven. Results Focused.

Top 10 Direct Mail Benefits

November 1, 2021 by Ted Huntington Leave a Comment

What are the top 10 benefits of direct mail? Many consumers and marketers as well believe direct mail is only beneficial for retail marketing efforts. There are so many more reasons why you should incorporate direct mail into your marketing plans. THE TOP 10 LIST Top 10 benefits of direct mail: Direct mail gets you […]

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MANY DIRECT MAIL CAMPAIGNS ARE TIME-SENSITIVE

June 22, 2021 by Ted Huntington Leave a Comment

There are many types of direct mail campaigns. Each has rules about the best time to mail. Many campaigns are time-sensitive. For example, bills must be timed when payments are due. Seasonal businesses must time their sales with their busy season. And, many companies are hit by laws or the economy. Mailing too late will […]

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THE GREAT DIRECT MAIL COMEBACK

May 18, 2021 by Ted Huntington Leave a Comment

Everyone loves a great comeback story. The resurgence of the direct mail industry may not be worthy of the silver screen, but it is certainly suitable for an informative blog article. Is there really a “great direct mail comeback” occurring? Some may argue that direct mail never went away, but as email exploded as the […]

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DIRECT MAIL CONVERSION TRACKING

April 26, 2021 by Ted Huntington Leave a Comment

Conversion tracking is critical to your direct mail success. It is not enough to simply track your direct mail response rate to determine your level of marketing success, and you need to determine how many of those responses convert to sales or closes. Let us do the math… How many leads generated by your direct […]

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MEASURE DIRECT MAIL RESPONSE RATE

April 8, 2021 by Ted Huntington Leave a Comment

While digital marketing provides tons of useful analytics, there are still effective ways to track your direct mail return on investment. There are several formulas to determine direct mail success. The first one we will examine is RESPONSE RATE. RESPONSE RATEYou do not need to know calculus, but these simple math formulas calculate direct mail […]

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DIRECT MAIL TRIGGERS

March 24, 2021 by Ted Huntington Leave a Comment

There are many automatic triggers that can spark a direct mail response. A direct mail pro can streamline the process for triggers, helping to grow your business. https://www.mailmanagerinc.com/ TYPES OF DIRECT MAIL TRIGGERS Invoicing: Does your business send monthly statements and invoices? And does your staff process mailings the old school way? Do they still […]

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Use Digital Testing to Increase Direct Mail Response

April 10, 2020 by Larry Chason Leave a Comment

Direct mail can take many different forms. From postcards to booklets, there are any number of formats marketers can choose. The right format and content that suits your needs depends on your audience and your budget. How do you know which format and content to use? Digital testing can provide the data you need to […]

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Marketing Across Generations – Boomers, Millennials, Gen Z

March 24, 2020 by Larry Chason Leave a Comment

You’ve heard of Baby Boomers, Gen X & Y, and Millennials. Now, a new generation is coming of age: Generation Z. Marketing across generations has become quite the topic for businesses that need to retain existing clients and find new ones. This latest group of young adults to enter the marketplace was born in […]

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What Catches the Eye? Getting a Good Direct Mail Response

March 11, 2020 by Larry Chason Leave a Comment

Companies have used direct mail for years because it works. According to the most recent DMA Response Rate Report, direct mail response rates for 2016 were at an all time high. Couple that with the fact that direct mail continues to have a higher ROI than email, and you have to wonder why you don’t […]

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How Personalized Printing Changed Direct Mail

March 11, 2020 by Larry Chason Leave a Comment

Personalized printing remains one of the greatest advancements in direct mail marketing. Often referred to as variable data printing, personalized printing allows you to send out a mass mailing, but tailor it specifically to each recipient. What’s In a Name? Why does it matter whether your postcard is addressed to “Susie Randolph” or […]

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