You’ve heard of Baby Boomers, Gen X & Y, and Millennials. Now, a new generation is coming of age: Generation Z. Marketing across generations has become quite the topic for businesses that need to retain existing clients and find new ones. This latest group of young adults to enter the marketplace was born in […]
What Catches the Eye? Getting a Good Direct Mail Response
Companies have used direct mail for years because it works. According to the most recent DMA Response Rate Report, direct mail response rates for 2016 were at an all time high. Couple that with the fact that direct mail continues to have a higher ROI than email, and you have to wonder why you don’t […]
How Personalized Printing Changed Direct Mail
Personalized printing remains one of the greatest advancements in direct mail marketing. Often referred to as variable data printing, personalized printing allows you to send out a mass mailing, but tailor it specifically to each recipient. What’s In a Name? Why does it matter whether your postcard is addressed to “Susie Randolph” or […]
Nonprofit Fundraising Using Direct Mail
Nonprofit fundraising using direct mail requires that you have an up-to-date database of recipients and a compelling message. If you don’t, then the cost of printing and postage can eat away at your donated funds. However, if you carefully target your prospects and present your message in the right way, then the return on your […]
3 Common Pitfalls of Direct Mail
As a new generation moves upward in the workforce, what was old can suddenly become new. For the past decade, most companies jumped on the ‘new and better’ method of digital marketing. Direct mail lost momentum, often perceived as a more expensive and less effective means of communication. However, this new generation of marketers has […]
How to Save on Direct Mail Postage Costs
Many industries use direct mail because they’ve learned that it’s one of the most effective ways to reach customers and the ROI on direct mail is greater than other channels. In fact, even Google uses direct mail. That’s right. One of the largest online advertisers uses direct mail. Even though the ROI on direct mail […]
Why the Banking Industry Uses Direct Mail
Each September, Target Marketing publishes a list of the top Direct Mail users. In the past couple of years, we have started to see a growing number of the larger banks moving back to direct mail. Why would the banking industry use direct mail? They have access to any number of marketing channels and the […]
Google and Direct Mail Marketing
Here is something that may shock you, but it’s true. Google uses direct mail. Yes! The largest internet marketing platform uses direct mail marketing to reach new clients. How does that work? When a website signs up for Google Analytics, a Google Business Listing, or opens an AdWord account, they become a prospect. […]
QR Codes Make a Comeback – Using QR Codes and Direct Mail
The best way to bring in new clients involves an integrated approach. Often, you need to touch a prospect as many as five times before they become a client to commit. Merging online marketing with direct mail allows you to communicate with your lead across several channels. A perfect example of the marriage between online […]
Direct Mail Statistics Show Direct Mail Works
The newest direct mail statistics are in. More marketers are adding direct mail to their array of integrated marketing tactics because the engagement is growing as mail clutter declines. Personalization and relevance are the keys. Direct mail costs are higher than email, but the ROI remains strong as long as your direct mail campaign goes to […]