Personalized printing remains one of the greatest advancements in direct mail marketing. Often referred to as variable data printing, personalized printing allows you to send out a mass mailing, but tailor it specifically to each recipient.
What’s In a Name?
Why does it matter whether your postcard is addressed to “Susie Randolph” or “Occupant”? Because direct mailings with actual names have proven to be the most effective way to reach customers. Not only do they result in greater response rates, but the actual return on your investment is greater.
Explore the Possibilities of Personalized Printing
With today’s technology, the amount of personalization you can incorporate into your direct mail campaign is almost endless. You can change out images, messages, text, and even your call-to-action, depending on your recipient.
“Sixty-one percent of consumers in a recent InfoTrends study stated a preference for direct mail, nearly triple the amount who preferred receiving ads via e-mail. The study investigates consumer behavior and preferences and reviews print provider expectations and plans as well as the plans of those who generate these documents. Within this category, personalized direct mail with messages and offers designed to reflect the consumer’s needs and interests were most favored.” – DM News
Personalized Printing Case Study
“It went way beyond calling the students by name. The promotion demonstrated how the law school would affect their futures for the better, in a communications medium they can touch and feel.” – Campaign Marketer
How Can You Start Using Personalized Printing?
The best way to see how personalized printing can work for you is, to experiment with a small project. Remember that with personalized printing small jobs are as cost-effective as large ones. You can send out a personalized thank you or a special offer. Let the professionals at Mail Manager help you set it up.