A piece of direct mail has only a few seconds to grab the attention of a potential lead. As they sort through their mail, they make instant decisions about whether to toss it out or open it. If it’s a postcard, then it’s already “open” but does it have an image to catch the eye […]
How to Integrate Direct Mail and Social Media Campaigns
Today, there are many different channels open for reaching customers. Offline, you have direct mail, telemarketing, trade shows, door-hangers, print media, and more. Online includes websites, content marketing, blogging, social media, email, text, video, and more. What if you could integrate offline and online tactics to reach more people? How Direct Mail Supports […]
Spotlight on Building a Great Mailing List for Direct Mail Campaigns
Without a doubt, the right mailing list determines whether your direct mail campaign is successful. It doesn’t matter what you say if the right people don’t get the message. So, how do you create the right mailing list? Purchased Mailing Lists There are companies with resources to research and build mailing lists for all […]
How Variable Data Printing Increases Your ROI
Variable Data Printing (VDP) is a one-to-one marketing approach proven to increase engagement and response rates. Commonly referred to as “personalized printing,” VDP offers mailers the opportunity to target customers with information tailored specifically to them. It makes sense to use VDP in promotional mailers communicating your products and services. It also makes complete […]