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Top 10 Direct Mail Benefits

November 1, 2021 by Ted Huntington Leave a Comment

What are the top 10 benefits of direct mail? Many consumers and marketers as well believe direct mail is only beneficial for retail marketing efforts. There are so many more reasons why you should incorporate direct mail into your marketing plans. THE TOP 10 LIST Top 10 benefits of direct mail: Direct mail gets you […]

Filed Under: Uncategorized Tagged With: direct mail, Mail Manager Inc, top 10 direct mail benefits

How to Use Visual Marketing in Direct Mail Campaigns

April 19, 2017 by Larry Chason Leave a Comment

A piece of direct mail has only a few seconds to grab the attention of a potential lead. As they sort through their mail, they make instant decisions about whether to toss it out or open it. If it’s a postcard, then it’s already “open” but does it have an image to catch the eye […]

Filed Under: Current Blog News Tagged With: direct mail, images

How to Integrate Direct Mail and Social Media Campaigns

March 9, 2017 by Larry Chason Leave a Comment

Today, there are many different channels open for reaching customers. Offline, you have direct mail, telemarketing, trade shows, door-hangers, print media, and more. Online includes websites, content marketing, blogging, social media, email, text, video, and more.   What if you could integrate offline and online tactics to reach more people?   How Direct Mail Supports […]

Filed Under: Current Blog News, Direct Mail Tagged With: direct mail, social media

Spotlight on Building a Great Mailing List for Direct Mail Campaigns

February 16, 2017 by Larry Chason Leave a Comment

Without a doubt, the right mailing list determines whether your direct mail campaign is successful. It doesn’t matter what you say if the right people don’t get the message. So, how do you create the right mailing list?   Purchased Mailing Lists   There are companies with resources to research and build mailing lists for all […]

Filed Under: Current Blog News Tagged With: direct mail, mailing list

How Variable Data Printing Increases Your ROI

January 25, 2017 by Larry Chason Leave a Comment

Variable Data Printing (VDP) is a one-to-one marketing approach proven to increase engagement and response rates. Commonly referred to as “personalized printing,” VDP offers mailers the opportunity to target customers with information tailored specifically to them.   It makes sense to use VDP in promotional mailers communicating your products and services. It also makes complete […]

Filed Under: Current Blog News Tagged With: direct mail, mailing list, printing, variable data printing

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