What are the top 10 benefits of direct mail? Many consumers and marketers as well believe direct mail is only beneficial for retail marketing efforts. There are so many more reasons why you should incorporate direct mail into your marketing plans.
THE TOP 10 LIST
Top 10 benefits of direct mail:
- Direct mail gets you noticed
Digital communication dominates the marketing world. Just look at your email inbox, text messages, and social media chats for a glimpse into the over-abundance of electronic messages. Want to stand out among the crowd? Direct mail gives you a competitive advantage.
- Show that you value your customers
When your customers receive a personalized direct mail piece, they feel special. Why? Because you have taken the time to go the extra mile to show you care. Direct mail shows you truly want to connect with your customers.
- Direct mail generates a stronger return on investment than digital messages
The Direct Marketing Association (DMA) reports that direct mail’s average ROI is 29%, whereas paid search is 23%, online display ads are 16%. [Source: neilpatel.com]. What does that mean? The return (sales, enrollment, whatever is your end goal), versus the cost of the marketing-communications piece, equals the ROI. Therefore, this study shows direct mail is one of the most valuable tools around.
- Direct mail helps to grow your online presence
Of course, you must maintain a strong online presence. Direct mail leads to a swift call to action. In other words, it drives traffic to your website, and it makes your phones ring. The DMA reports 79% of consumers who receive direct mail act immediately, compared with 45% who act on an email message.
- Direct mail grows your brand
Looking to stand out from your competitors? Direct mail might be your best marketing channel. Consider the clutter on the Internet, email, social media, and even television. Do you want to get noticed? Do you want to grow your brand awareness? Incorporate direct mail into your strategic marketing plan.
THE TOP 10 LIST-#6-#10
Top 10 benefits of direct mail:
- Direct mail supports other channels
No matter what other media you use to get out your message, direct mail is one of the best ways to enhance that message. Studies have shown that direct mail helps to bolster ROI of other media by 12%. That is huge!
- Direct mail is an excellent cross-selling tool
Marketing to existing customers is a great way to generate more sales. Direct mail is one of the best methods of cross-selling to those customers. Studies show customers are 27% more likely to use your products again when they have a good experience. Therefore, you should use direct mail to turn your first-time buyers into consistent shoppers. After three purchases, a customer is 54% more likely to continue to buy from you.
- Direct mail equals loyalty and referrals
Consistent direct mail communication will greatly help to solidify your customer relationship. And the stronger the relationship, the more likely your customers will refer others to your business.
- Direct mail generates stronger response rates
The DMA says the average direct mail response rate is now 4.4%, while the average email response is 0.12%. Remember the days when you would hope for a 2% response? With the drop in “snail mail” volume, direct mail stands out so much that response rates have soared. Therefore, you really need to take advantage of this growing trend.
Direct mail is one of the most flexible forms of communication. There are so many unique ways to package your mailers. There are so many list variations. Direct mail can truly reflect your unique business brand.
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