Simple is good. This is true in nearly every aspect of life and business. It most certainly applies to your advertising campaigns. In a world with an overwhelming amount of advertising options and techniques, simplicity stands out. In the direct mail industry, no approach applies this concept more clearly than direct mail postcards. This medium allows […]
Direct Mail Marketing in the Digital Age
If you are like me, then you rely on spam filters to weed out half the stuff companies send you. When my phone rings, I look at caller ID, and if it’s an unknown number, it gets sent straight to voicemail. So, what about direct mail marketing in the digital age? Does it go straight […]
Who is Your Customer? Creating a Buyer Persona
Recently, customer engagement has been a hot topic with online marketers. Essentially, engagement just means getting your prospect’s attention and moving them further along the buying process. How do you do this? First, you need to understand your customer. What motivates him? How can you meet his needs? What types of friction might develop? To determine all […]
How to Use Visual Marketing in Direct Mail Campaigns
A piece of direct mail has only a few seconds to grab the attention of a potential lead. As they sort through their mail, they make instant decisions about whether to toss it out or open it. If it’s a postcard, then it’s already “open” but does it have an image to catch the eye […]
Which Words Work Best In Direct Mail Copy? – Get Maximum Response!
Direct mail copy can present a challenge. First, you only have a small window of opportunity to catch a reader’s attention. Then, once you get it, you need to convince them to invest time in reading your content. How do you go about catching their eye? What makes them want to read further? The […]
How to Use Images to Grab Your Reader’s Attention
There are so many important aspects to direct mail: the product, the offer, the content, fonts, layouts, and color. However, the most important, whether offline or online, are visuals or images. The Case for Outstanding Images So what are visuals? Sometimes they are plainly referred to as “images,” or “photos.” Visuals are the rich imagery […]
How to Integrate Direct Mail and Social Media Campaigns
Today, there are many different channels open for reaching customers. Offline, you have direct mail, telemarketing, trade shows, door-hangers, print media, and more. Online includes websites, content marketing, blogging, social media, email, text, video, and more. What if you could integrate offline and online tactics to reach more people? How Direct Mail Supports […]
Reaching Customers With The Tactile Nature of Direct Mail
According to the Direct Marketing Association (DMA) Response Rate Report, direct mail is reaching customers better than all digital channels combined. It beats them by nearly 600%. The first outstanding news is that direct mail response rates achieved a 5.3% response rate to house lists and a 2.9% response to prospect lists. These response rates are […]
Spotlight on Building a Great Mailing List for Direct Mail Campaigns
Without a doubt, the right mailing list determines whether your direct mail campaign is successful. It doesn’t matter what you say if the right people don’t get the message. So, how do you create the right mailing list? Purchased Mailing Lists There are companies with resources to research and build mailing lists for all […]
How Variable Data Printing Increases Your ROI
Variable Data Printing (VDP) is a one-to-one marketing approach proven to increase engagement and response rates. Commonly referred to as “personalized printing,” VDP offers mailers the opportunity to target customers with information tailored specifically to them. It makes sense to use VDP in promotional mailers communicating your products and services. It also makes complete […]