Why is choosing the right direct mail paper stock such an important part of your direct mail campaign? You want to make an impact on your potential customer. The greatest connections are made emotionally, but how in the world does paper stock evoke emotion? The paper stock is where you present your offer. In addition, the […]

We highly recommend that you test more than one version of your direct mail campaign. This helps you reach the most people and ensure the desired response. Thankfully, testing today is much easier than in the past. Technology plays an ever-increasing role in analyzing direct marketing results. Where before, we were limited to A/B testing, […]

Your return on your investment (ROI) is always a key consideration if you’re considering direct mail marketing. After all, what can you expect from such an “old-fashioned” channel. Does direct mail even work? For everyone, that’s the $64,000 dollar question: “what type of response can I expect”?   Decades ago, in the heyday of direct […]

What’s the most important element in any direct tactic: direct mail, print ad, or registration? It’s the direct response device.   Why? Because that is the purpose of all direct tactics – to get a response.   So, how do you ensure that your plan works and causes a response to take place?     8 […]