Simple is good. This is true in nearly every aspect of life and business. It most certainly applies to your advertising campaigns. In a world with an overwhelming amount of advertising options and techniques, simplicity stands out. In the direct mail industry, no approach applies this concept more clearly than direct mail postcards. This medium allows you to achieve multiple goals with one piece of mail.
Postcard Mailing is a fast and affordable way to communicate. In only a few days, your postcards on their way. Mail Manager can help you design, print and mail your direct mail postcards. We are there from beginning to end.
- Do you need more new business leads?
- Are you starting a new business and need to get the word out?
- Is your business seasonal and you need to generate new business in the down times?
- Are you simply looking to increase your customer base?
- Are you trying to bring back lost clients, customers, or patients?
These are normal business questions that can all be answered by one simple item: the postcard.
Direct Mail Postcards Offer Straightforward and Simple Content
With postcards, there is really no need for a long-winded message because the essence of the postcard to keep the content short and to the point. Use a strong bold headline. Incorporate eye-catching images as well as clear and concise bullet points. Finally, and most importantly, be sure to include a clear call to action. Since this garners results, it is by far the most crucial element. A postcard has plenty of room to layout all of these items.
Postcards Increase ROI
Your chances of seeing a good return on your investment increases when you keep your costs down. Postcards are always going to be less expensive than your other options. Printing costs are less than other traditional mailers and postage costs are lower for postcards than they are for envelopes.
Standard postage is affordable, but slower, choice provided by the USPS. Standard postage rates apply to oversized postcards. First class postage ensures quick delivery. Different rates are available for cards (including postcards) and letters.
Use a Professional
There is one additional way to simplify the process of using direct mail postcards: call a professional mailing house. When your customers are looking for the services that you provide, they call you because you provide specialized services based on your expertise and experience. The same thing applied to direct mail companies. They can provide the expertise and service that will help you achieve your advertising goals in the most efficient manner.