The best way to bring in new clients involves an integrated approach. Often, you need to touch a prospect as many as five times before they become a client to commit. Merging online marketing with direct mail allows you to communicate with your lead across several channels. A perfect example of the marriage between online […]
Direct Mail Statistics Show Direct Mail Works
The newest direct mail statistics are in. More marketers are adding direct mail to their array of integrated marketing tactics because the engagement is growing as mail clutter declines. Personalization and relevance are the keys. Direct mail costs are higher than email, but the ROI remains strong as long as your direct mail campaign goes to […]
5 Types of Direct Mail and How They Work
If you Google ‘direct mail packaging ideas,’ you will receive over 4 million results. That is because direct mail is only limited by your imagination. Not only can you tailor your message using variable data printing but you can print on pretty much anything. We have grouped the most common types of direct mail so […]
Direct Mail Postcards: Simple is Good
Simple is good. This is true in nearly every aspect of life and business. It most certainly applies to your advertising campaigns. In a world with an overwhelming amount of advertising options and techniques, simplicity stands out. In the direct mail industry, no approach applies this concept more clearly than direct mail postcards. This medium allows […]
Direct Mail Marketing in the Digital Age
If you are like me, then you rely on spam filters to weed out half the stuff companies send you. When my phone rings, I look at caller ID, and if it’s an unknown number, it gets sent straight to voicemail. So, what about direct mail marketing in the digital age? Does it go straight […]
Who is Your Customer? Creating a Buyer Persona
Recently, customer engagement has been a hot topic with online marketers. Essentially, engagement just means getting your prospect’s attention and moving them further along the buying process. How do you do this? First, you need to understand your customer. What motivates him? How can you meet his needs? What types of friction might develop? To determine all […]
How to Use Visual Marketing in Direct Mail Campaigns
A piece of direct mail has only a few seconds to grab the attention of a potential lead. As they sort through their mail, they make instant decisions about whether to toss it out or open it. If it’s a postcard, then it’s already “open” but does it have an image to catch the eye […]
Which Words Work Best In Direct Mail Copy? – Get Maximum Response!
Direct mail copy can present a challenge. First, you only have a small window of opportunity to catch a reader’s attention. Then, once you get it, you need to convince them to invest time in reading your content. How do you go about catching their eye? What makes them want to read further? The […]
How to Use Images to Grab Your Reader’s Attention
There are so many important aspects to direct mail: the product, the offer, the content, fonts, layouts, and color. However, the most important, whether offline or online, are visuals or images. The Case for Outstanding Images So what are visuals? Sometimes they are plainly referred to as “images,” or “photos.” Visuals are the rich imagery […]
How to Integrate Direct Mail and Social Media Campaigns
Today, there are many different channels open for reaching customers. Offline, you have direct mail, telemarketing, trade shows, door-hangers, print media, and more. Online includes websites, content marketing, blogging, social media, email, text, video, and more. What if you could integrate offline and online tactics to reach more people? How Direct Mail Supports […]