Direct mail can take many different forms. From postcards to booklets, there are any number of formats marketers can choose. The right format and content that suits your needs depends on your audience and your budget. How do you know which format and content to use? Digital testing can provide the data you need to […]
HIPPA Compliance And The Direct Mail Industry
What does it mean to be HIPAA Compliant and how does it affect the Direct Mail Industry? The Health Insurance Portability and Accountability Act (HIPPA) sets privacy guidelines for individuals and their health information. While HIPAA only applies to the medical and dental industries, it has also affected other sectors that deal with confidential […]
How to Save on Direct Mail Postage Costs
Many industries use direct mail because they’ve learned that it’s one of the most effective ways to reach customers and the ROI on direct mail is greater than other channels. In fact, even Google uses direct mail. That’s right. One of the largest online advertisers uses direct mail. Even though the ROI on direct mail […]
QR Codes Make a Comeback – Using QR Codes and Direct Mail
The best way to bring in new clients involves an integrated approach. Often, you need to touch a prospect as many as five times before they become a client to commit. Merging online marketing with direct mail allows you to communicate with your lead across several channels. A perfect example of the marriage between online […]
5 Types of Direct Mail and How They Work
If you Google ‘direct mail packaging ideas,’ you will receive over 4 million results. That is because direct mail is only limited by your imagination. Not only can you tailor your message using variable data printing but you can print on pretty much anything. We have grouped the most common types of direct mail so […]
Direct Mail Postcards: Simple is Good
Simple is good. This is true in nearly every aspect of life and business. It most certainly applies to your advertising campaigns. In a world with an overwhelming amount of advertising options and techniques, simplicity stands out. In the direct mail industry, no approach applies this concept more clearly than direct mail postcards. This medium allows […]
How to Use Images to Grab Your Reader’s Attention
There are so many important aspects to direct mail: the product, the offer, the content, fonts, layouts, and color. However, the most important, whether offline or online, are visuals or images. The Case for Outstanding Images So what are visuals? Sometimes they are plainly referred to as “images,” or “photos.” Visuals are the rich imagery […]
How to Integrate Direct Mail and Social Media Campaigns
Today, there are many different channels open for reaching customers. Offline, you have direct mail, telemarketing, trade shows, door-hangers, print media, and more. Online includes websites, content marketing, blogging, social media, email, text, video, and more. What if you could integrate offline and online tactics to reach more people? How Direct Mail Supports […]
Reaching Customers With The Tactile Nature of Direct Mail
According to the Direct Marketing Association (DMA) Response Rate Report, direct mail is reaching customers better than all digital channels combined. It beats them by nearly 600%. The first outstanding news is that direct mail response rates achieved a 5.3% response rate to house lists and a 2.9% response to prospect lists. These response rates are […]
Avoid These 5 Most Common Direct Mail Mistakes
Follow these tips the next time you send out a direct mailing. Let us help you reach the right people and obtain your desired response. All you have to do is avoid these 5 Most Common Direct Mail Mistakes. Direct Mail Mistakes Error #1 – Using a Bad Mailing List It may seem like a no-brainer, but […]