What are the top 10 benefits of direct mail? Many consumers and marketers as well believe direct mail is only beneficial for retail marketing efforts. There are so many more reasons why you should incorporate direct mail into your marketing plans. THE TOP 10 LIST Top 10 benefits of direct mail: Direct mail gets you […]
MANY DIRECT MAIL CAMPAIGNS ARE TIME-SENSITIVE
There are many types of direct mail campaigns. Each has rules about the best time to mail. Many campaigns are time-sensitive. For example, bills must be timed when payments are due. Seasonal businesses must time their sales with their busy season. And, many companies are hit by laws or the economy. Mailing too late will […]
Marketing Communication from Government Agencies
We put a lot of focus on B2B, B2C, and even B2G marketing communication. All manner of material has been written to tell you how to reach consumer markets. But, how does your marketing strategy change when you aren’t selling a product? What type of marketing communication works best when a government agency needs to […]