According to the Direct Marketing Association (DMA) Response Rate Report, direct mail is reaching customers better than all digital channels combined. It beats them by nearly 600%. The first outstanding news is that direct mail response rates achieved a 5.3% response rate to house lists and a 2.9% response to prospect lists. These response rates are […]
Spotlight on Building a Great Mailing List for Direct Mail Campaigns
Without a doubt, the right mailing list determines whether your direct mail campaign is successful. It doesn’t matter what you say if the right people don’t get the message. So, how do you create the right mailing list? Purchased Mailing Lists There are companies with resources to research and build mailing lists for all […]
How Variable Data Printing Increases Your ROI
Variable Data Printing (VDP) is a one-to-one marketing approach proven to increase engagement and response rates. Commonly referred to as “personalized printing,” VDP offers mailers the opportunity to target customers with information tailored specifically to them. It makes sense to use VDP in promotional mailers communicating your products and services. It also makes complete […]
Avoid These 5 Most Common Direct Mail Mistakes
Follow these tips the next time you send out a direct mailing. Let us help you reach the right people and obtain your desired response. All you have to do is avoid these 5 Most Common Direct Mail Mistakes. Direct Mail Mistakes Error #1 – Using a Bad Mailing List It may seem like a no-brainer, but […]
HIPPA Compliance And The Direct Mail Industry
What does it mean to be HIPPA Compliant and how does it affect the Direct Mail Industry? The Health Insurance Portability and Accountability Act (HIPPA) sets privacy guidelines for individuals and their health information. While HIPAA only applies to the medical and dental industries, it has also affected other sectors that deal with confidential patient […]
Twitter = Huge New Opportunity for Direct Mail
This week, Twitter made the big announcement that they were providing a way in which twitter users could donate to their favorite political entity. Seven non profits are testing the e-commerce waters right now, including 9/11 Day of Service, the Nature Conservancy, Global Citizen, Glide, Glaad, DonorsChoose.org, and Product Red. Why is this a huge […]
How to Pick the Right Direct Mail Paper Stock
Why is choosing the right direct mail paper stock such an important part of your direct mail campaign? You want to make an impact on your potential customer. The greatest connections are made emotionally, but how in the world does paper stock evoke emotion? The paper stock is where you present your offer. In addition, the […]
Use Direct Mail To Jump Start Your Orthodontic Practice
What does each new patient represent to you? How much would you be willing to pay for new cases in your area? What if you were offered 5 or more new cases in the next 60 days? When you get down to it, all businesses can use an influx of new revenue from time to […]
How Multivariate Testing Increases Direct Mail Response
We highly recommend that you test more than one version of your direct mail campaign. This helps you reach the most people and ensure the desired response. Thankfully, testing today is much easier than in the past. Technology plays an ever-increasing role in analyzing direct marketing results. Where before, we were limited to A/B testing, […]
What is Your Value Proposition? Marketing 101
What makes your company or product stand out from the others? How can you meet the needs of your customer better than anyone else? The answer to those questions is your value proposition. It is extremely important to your marketing strategy that you identify your value proposition early. It may change at times, but […]