"We are working on multiple campaigns at all times, each has many moving parts. As much as we would like to have expertise and capacity in all the aspects of our fundraising, it’s not practical or realistic. By partnering with MailManager we know that the mailing portion of our solicitations will be handled efficiently and economically."Marc Wilde, CFRE
Development Director
Livingston Memorial Visiting Nurse Association
Direct Mail – Database Services
One of the biggest challenges in direct mail is the maintenance and integrity of your internal database. List Hygiene, as it is commonly called, is a vital factor in managing a profitable mailing database. According to the U.S Postal service approximately 17% of the U.S population moves every year and business data changes almost 6% each year. The P.O has become amazingly proficient at processing mail and in doing so has initiated an enormous amount of rules and regulations regarding how mail is presented in order to qualify for postal discounts. It is not your job to stay in front of all these changes: this is where Mail Manager really shines.
The bottom line at Mail Manager is we want you to mail to only those you want to reach. Get your mail to its destination the fastest way possible. And pay the lowest postage rates available.
So how does Mail Manager help? We have Direct Mail Database Services specialists that are highly skilled at “scrubbing” data and updating files in a variety of ways:
- (NCOA) The National Change of Address database which insures you do not mail to clients that are no longer living where you thought.
- (CASS) Certify all delivery addresses as accurate and standardize all the records for postal delivery.
- (MERGE / PURGE) Merge your house data with other lists you want to market to making sure to eliminate all duplicates and bad addresses.
- (PRESORT) Add delivery point barcodes so your mail remains 100% automation compliant with the P.O.
- (DATA APPEND) Add variable data elements to your files such as codes for tracking responses, phone numbers, birthdates or mail delivery codes.
- (DATA INPUT) Create new databases from multiple media sources. Collect data from P.O.S. systems or hand written mail sign up lists. Download data from web sites and phone banks and manage all the input and maintenance to create highly effective direct mail databases.
For more details give please us a call at 800-795-2796 or email us at info@mailmanagerinc.com.
