In 1988 Mail Manager began providing Direct Mail services to a small group of companies in Ventura and Santa Barbara California. That first year an elite private college allowed us to handle their large quarterly Newsletter campaign.
We still work with that same college on many projects which we humbly say speaks volumes of our service and abilities (and of course their loyalty).
Although today our clients are located throughout the country, we strive to be National and International Direct Mail experts while maintaining our small community approach to service, quality, and pricing.
Being creative has several meanings in Direct Mail. Creativity in design is the development of mailers that break through mail box clutter by feel or size or shape or color usage. Creativity is professional List Analysis. Creativity is examining new approaches to reach target audiences. Creativity is finding new ways to market your expertise. Knowing there is more than one way to peel an orange. Want to start a Newsletter? A Birthday Club? An Agent Marketing program?
We are asked all the time, "can you do this?", "can you do that?" The answer is typically "yes we can". Mail Manager thrives on creating new and unique processes to allow our clients to accomplish what they want. Do you have a unique fulfillment application or a highly personalized print on demand project? Maybe you need unique coding put on a million boxes or tracking codes for every mailer to coordinate telephone or email follow up. Now you're talking our language.
It is part of experience but in direct mail it means staying educated and in front of all the rules and regulation changes in the U.S.P.S and other carriers. It sounds completely counter intuitive but today the mail can move faster for less money or slower for more money. Mail Manager has four certified USPS Direct Mail Design Analysts on staff. We interact with all of our clients helping to insure great service at the lowest cost from all carriers both domestic and international.
Test Test Test. We test the list, the offer, the creative, the timing and make adjustments as needed. Once we develop what works it becomes our “control” and we continue to try new offers and base results against what we know is achieving your desired results.
We are often asked the questions: What percentage of responses should I expect? Do I need to mail weekly, monthly, or quarterly ? Our answer is always the same: Stay focused on your Return on Investment. Do you need 10 people to reply or 100 or 1000?
It’s about accuracy - not quantity - and it is very achievable.
We are asked all the time, "can you do this?", "can you do that?" The answer is typically "yes we can". Mail Manager thrives on creating new and unique processes to allow our clients to accomplish what they want. Do you have a unique fulfillment application or a highly personalized print on demand project? Maybe you need unique coding put on a million boxes or tracking codes for every mailer to coordinate telephone or email follow up. Now you're talking our language.
It is part of experience but in direct mail it means staying educated and in front of all the rules and regulation changes in the U.S.P.S and other carriers. It sounds completely counter intuitive but today the mail can move faster for less money or slower for more money. Mail Manager has four certified USPS Direct Mail Design Analysts on staff. We interact with all of our clients helping to insure great service at the lowest cost from all carriers both domestic and international.
Test Test Test. We test the list, the offer, the creative, the timing and make adjustments as needed. Once we develop what works it becomes our “control” and we continue to try new offers and base results against what we know is achieving your desired results.
We are often asked the questions: What percentage of responses should I expect? Do I need to mail weekly, monthly, or quarterly ? Our answer is always the same: Stay focused on your Return on Investment. Do you need 10 people to reply or 100 or 1000?
It’s about accuracy - not quantity - and it is very achievable.
